Jul 01 2008
International Enterprise 2.0 Forum
The International Forum on Enterprise 2.0 has been held on June 25th 2008 in the Aula Magna of Università dell’Insubria in Varese (Italy).
This is the web site of the conference: http://enterprise2forum.it/cms/pages/home-en.php?lang=EN
Some notes taken during the speeches, just for reporting:
Emanuele Quintarelli opened the conference introducing Enterprise 2.0 to the audience. He also talked about the knowledge challenge, or how to optimize research and increase sharing of information. A “pull” organization from the bottom, more efficient and more scalable.
Enterprise 2.0 as a new organization concept: social software inside companies. Information and knowledge sharing as a focal point, resources as a component of the network: if the shared object could be easily found, it could also be easily reused.
Soon after Emanuele it has been time to discuss about building social web community as a gain in efficiency: in fact that’s the main reason behind this social phenomena. David Terrar was the speaker.
A community is an interactive group linked together by a common interest. What does motivate people to partecipate to a community? To involve users into a web community there is a list of motivational keyword: users shall be free to express themselves, sharing, listening to problems and offering support and some form of recognition (the opportunity to have a voice) should be considered.
Rule of Thumb for social media sites: 1% of users create giving a heavy contribution to the community, 9% comment (producing intermediate contribution), and 90% are just lurkers (just consume).
Building a community: find a purpose for the community, what can users find inside it? Identify champions, people who wish to collaborate on it. Be prepared to lose the control of the community. Not just bottom-up, there are different approaches.
The community manager seen as a sort of party host who receives guests, pays attention to their needs and encourages users to liven up the community.
To measure the its success as indicators could be taken the speed of adoption, the number of interactions ( = number of posts?) and also the number of comments!
Make sure users understand social networking through using it. Technology infrastructure is important, but more imporant are people and culture. Match member and content to member profile.
Social Network Analysis, or researching social network with graphs and nets. Speaker was Laurence Lock Lee. Two different type of nets:
- Ego map: mapping individual relationships
- Affinity map: based on shared attributes
Then Stewart Mader, wiki evangelist and author of wikipatterns spoke about how to grow your wiki changhing your company’s habits and raising profits.
Space: Wiki as a virtual extension of the physical workspace (data center). Bringing it into company’s organization means organize it into many spaces as the original organization is.
Wiki means sharing knowledge, thus it increases accessibility to the resources and brings people together to work on a project.
Barn raising: initial workaround, it is important to avoid inefficiency. Start together, everyone helps others; collaborative work (Wiki!). When this collaborative work ends, people carry on with their own work using wiki
Better meeting: put agenda on a Wiki, this decrease drastically mail traffic. Everyone will be always up-to-date if he partecipates to the Wiki
Sharing: is the recognition of expertise! The more one shares, the more will be recognized for his expertise and developes his knowledge. More users, more knowledge, more efficience.














